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Using email marketing to increase sales productivity
Using email marketing to increase sales productivity  - SESSION #2
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Effective use of eMail Marketing
Join us to learn how to use the most cost-effective way to keep in touch with customers and develop sales opportunities.  Email generates response rates that can be easily quantified to measure return on investment (R.O.I.) and unlike other marketing vehicles, email campaigns create trackable behavior among target audiences.

How to use email marketing to generate sales leads
How to build a highly effective sales process around email marketing
How to design effective email marketing messages
What criteria to consider when selecting email marketing provider

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