Today, more companies are integrating mail into successful Internet based strategies. Mail and the Internet. They offer two distinctly different flavors. And apparently consumers like a little of both. Indeed, research proves mail and Internet communications generate the best results working as a media team. The key is finding the right balance.
Mailbox vs. inbox...the ultimate "boxing" match, right? Well-seasoned marketers know it's not about choosing sides. By integrating both mail and the Internet into your media mix, you can command the attention of your audience where they live, work, and play. Studies show that consumers who interact with brands over multiple media channels display more loyalty and spend 30% more than those who shop using a single media channel.
The bottom line: E-mail complements rather than competes with mail as a means of reaching your audience and compelling them to respond. Blending the distinct flavors of both into one powerful marketing strategy will help you achieve high-impact results...even shake things up.
These findings are taken from proprietary U.S. Postal Service research, including the Value of Mail research conducted by InnoMedia and the comScore Multi-Channel Catalog and Credit Card Acquisition studies. Click here to download the study.
Internet research is indisputably a
powerful influence on the purchase decisions.
Why the companies you want as your customers use the Internet instead of the yellow pages |
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