New lead generation capability allows independent office equipment dealers to improve sales productivity.
Secaucus, NJ, July 9, 2007 – StructuredWeb, Inc., the leading provider of web-based customer relationship management services for small to mid-sized businesses, today announced the availability of a new automated tracking system that captures the date competitors’ equipment is coming off lease. This unique CRM capability allows independent dealers to increase sales team and marketing performance by focusing their sales and marketing efforts on customers who will be in a buying cycle.
Automated lease tracking is the latest addition to a complete suite of services available to office equipment dealers. Now, simply by accessing the existing StructuredWeb CRM system, dealers can direct their sales team, mail, website, landing pages, and other marketing efforts more productively by identifying customer and prospects 6-9-12 months in advance of exactly what kind of equipment is coming off lease.
StructuredWeb’s new tracking system creates profitable business opportunities in color MFPs, monochrome, printers, and maintenance contracts. It also supports goals for document workflow and printer management, Sarbanes-Oxley, HIPAA compliance, and more.
“Given the cost of generating qualified leads today, cold-calling and other non-targeted lead generation techniques we’ve folded this new tool directly into StructuredWeb’s CRM services. It is a remarkably efficient way for sales reps to pinpoint sales opportunities and build their business. This functionality really kicks up the return on investment” said Robert Weiss, vice president of StructuredWeb’s office equipment division.
StructuredWeb helps small to mid-sized businesses acquire new customers, grow existing accounts, and streamline sales and marketing operations by integrating web applications, marketing services, and best practice business processes into a single service offering. Focused on easy-to-implement, cost effective web-based solutions, smaller businesses can now leverage the power of the Internet to be more successful and productive, and to compete on par with larger businesses.
Unlike other companies that develop generic CRM solutions, StructuredWeb provides targeted, customized software and services that are developed for specific vertical markets where the company has considerable expertise. StructuredWeb, Inc., headquartered in Secaucus, NJ, was founded in November 1998 and incorporated in February 1999. The company is closely held by a small number of owners and investors.
StructuredWeb Contact: Robert Weiss + 201-325-3127 + email@example.com